How to Attract Good Tenants

Good tenants form the backbone of any successful property portfolio – large or small. But what exactly constitutes a ‘good tenant’ – where can you find them and how can you attract and retain them?


Effective advertising is key

First impressions count. How your property is presented and promoted will dictate who views it and why.  If the property looks shabby and comes with little information you could attract the ‘wrong crowd’ – or nobody at all, depending on the state of the market. Equally, if there are lots of strict terms attached to tenancy and an ‘unfriendly’ feel to the property, reliable long-term tenants may be put off. Make sure that the best parts of your property are emphasised across all marketing material and in online listings. Invest in professional content writing and photography to appeal to potential tenants even further. Don’t forget to tap into the desired lifestyle – mention location, amenities, things to do and popular places nearby to build a picture, enabling tenants to see themselves living there and loving it.


Keep up appearances

Great tenants won’t be attracted to properties that need to be spruced up, renovated or overhauled. Grubby carpets, unfinished paintwork and poor amenities (such as storage, appliances and furniture, if applicable) will be off-putting for the kind of tenants who want to set up home somewhere for the foreseeable future. It’s also worth remembering that if a property is in a shabby state to begin with, there’s little incentive for tenants to look after it properly during their time living there. For these reasons it’s worth investing in a little rejuvenation for your property before you put it on the rental market. A new coat of paint and new flooring could make a huge difference.


Develop a watertight screening process

Screening is crucially important – as people are rarely represented accurately on paper. An in-depth screening process should be in place that takes into account information requested from tenants in their application including impartial data from third parties. This includes checks on income, National Tenancy Database checks (credit & rental history), and references from previous tenancies where possible.


Take responsibility and provide incentives to stay

You can do everything right in the beginning and attract dream tenants who tick every box – but if you don’t keep it up and ensure that they have a pleasant experience living in your property, they’re unlikely to stay. High tenancy turnovers are costly and labour-intensive – the ideal scenario is to have great tenants living in your property for a long period of time. Your property managers will take care of this on your behalf – so make sure you choose property management services that communicate with you and make you aware of any issues straight away. Keeping on top of repairs and acting quickly in the event of an urgent maintenance request or emergency will increase the likelihood of an overall positive experience for your tenants.

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